In 2010 Bacardi celebrated the 100th Anniversary of the Bacardi Daiquiri, which also marked the launch of the Superior Heritage Limited Edition Rum produced to commemorate the event.
Now the spirits company has declared 2012 to be its most innovative year since the creation of BACARDI rum in 1862.
Throughout the year Bacardi will host one-of-a-kind birthday parties, launch special promotions around the world and introduce a $2,000 limited-edition bottling of Bacardi rum to celebrate the journey that has lasted for 150 years.
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