Mahiki, the world famous Mayfair club, celebrity favourite and home to the 'pieces of eight' treasure chest cocktail, has launched its own range of premium rums, available exclusively at all Selfridges stores from 16 June, 2008. The new Mahiki Rum range consists of Mahiki White Rum (£28.99), Mahiki Gold Rum (£29.99) and Mahiki Cognac Cask Rum (available August 2008), each distilled and blended in Barbados, the world's oldest rum - producing island, and created by one of the rum industry's leading experts and mixologists, Papa Jules.

This week Papa Jules will be in Wonder Room at Selfridges' London store offering samples of the rum and giving cocktail making demonstrations so please go down an say Aloha!

For a limited period Mahiki Rum is offering Selfridges' customers the chance to win a free trip to Barbados. To enter, simply buy a bottle of Mahiki Rum from Selfridges and fill in the competition entry form. Other prizes include a private cocktail making lesson for you and your friends with Papa Jules and a table at Mahiki on a Friday or Saturday night with £500 of free drinks.

Mahiki White Rum is an aged rum made using a

blend of pot and column distilled rums to

ensure it is clean and slightly sweet.

It is a versatile rum which can be sipped and

savoured with a mixer or served as part of a

more elaborate cocktail.

This long aged rum uses a blend of pot and column distilled

rums to ensure it has a long and sweet finish.

It has then been

aged in Bourbon and Madeira casks in order to create a full –

bodied rum which can be enjoyed on its own, with a mixer or

as part of a more elaborate cocktail.

Mahiki Cognac Cask Rum is a long aged rum made

using a blend of the finest special reserve pot and

column distilled Barbadian rums.  It is one of the

few rums in the world to be born from a double

maturation. The second ageing is in Cognac casks

of French Limousin oak which infuses the rum

with a rich complexity.