Bacardi Celebrates 150th Anniversary

In 2010 Bacardi celebrated the 100th Anniversary of the Bacardi Daiquiri, which also marked the launch of the Superior Heritage Limited Edition Rum produced to commemorate the event.

Now the spirits company has declared 2012 to be its most innovative year since the creation of BACARDI rum in 1862.

Throughout the year Bacardi will host one-of-a-kind birthday parties, launch special promotions around the world and introduce a $2,000 limited-edition bottling of Bacardi rum to celebrate the journey that has lasted for 150 years.

“The passion and entrepreneurial spirit shown by my great-great grandfather in Santiago de Cuba a century and a half ago gave birth to exceptional rum that would change the spirits industry forever,”

said Facundo L. Bacardi, Bacardi Limited Chairman and fifth-generation Bacardí family member.

“These qualities remain key to our phenomenal success and position today as the world’s favorite and most awarded rum brand, with more than 400 awards to date.”

“For the past 150 years, Bacardi—as a family, Company and brand—has brought people together through legendary parties and great-tasting cocktails. Visit any bar, club or restaurant almost anywhere in the world, and the impact Bacardi has made on the spirits industry is crystal-clear,”

said Séamus McBride, Bacardi Limited President and Chief Executive Officer.

“It’s incredible to see how a one-brand company founded 150 years ago has grown into the third-largest spirits company in the world with an enviable portfolio of iconic spirits including GREY GOOSE vodka, BOMBAY SAPPHIRE gin, DEWAR’S Blended Scotch whisky, MARTINI vermouth, ERISTOFF vodka and CAZADORES 100% blue agave tequila.”

Ron BACARDÍ de Maestros de Ron, Vintage, MMXII

To honor 150 years of Bacardi rum-making expertise and craftsmanship, eight Maestros de Ron (Master Blenders), all Bacardí family members, have combined their extraordinary talents to create a very special, limited-edition BACARDI Rum—Ron BACARDÍ de Maestros de Ron, Vintage, MMXII®.

A blend of the finest rums laid to rest in oak barrels over the last 20 years and finished in 60-year old Cognac barrels, the vintage blend is presented in a hand-blown 500ml crystal decanter housed in a leather case and retails for US$2,000.

Truly limited, only 400 decanters are available for purchase at a select group of international airports and premium retail establishments around the world.

For more information about BACARDI rum, Bacardi 150th anniversary parties and promotions go to www.bacardilimited.com

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Bacardi Rum Club (Melbourne)